Armed with a background in Psychology, she loves to dig into the consumer psyche to uncover why we do what we do, the way we interact with the world, and identify what drives consumer behavior. She’s been responsible for sourcing, diligence, and investment execution, leading to strong portfolio relationships with Calibrate, Neighborhood Goods, Nécessaire, Dutch, Thingtesting, Prose, Stadium Goods (Exited), among others. Prior to Forerunner, Nicole worked with SapientNitro, a leading brand and digital strategy consultancy where she supported Fortune 500 retailers on their global retail strategies. Nicole graduated cum laude from Princeton University and was named Forbes 30 under 30, Venture Capital in 2016.
Location
San Francisco, California
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Rounds their fund invests in
Pre-Seed
Seed
Rounds their fund leads
Seed
Sectors their fund invests in
CPG / D2C
Consumer
Geographies their fund invests in
USA
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Funds they're a part of
Forerunner Ventures
About the Fund
VC fund that focuses on understanding the mindset of the modern consumer.
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