Jordan Gaspar is a former corporate lawyer who left law to launch her own catering business before co-founding AF Ventures in 2014, giving her an unusual blend of legal, entrepreneurial, and CPG operator experience. She co-sponsored AF Acquisition Corp., a $224M SPAC dedicated specifically to partnering with better-for-you CPG companies, representing an uncommon, highly focused use of the SPAC vehicle in consumer investing.

• Deep focus on the food and beverage landscape and macro industry shifts, keeping a close watch on major market moves like the Amazon bid for Whole Foods or innovation in alternative proteins with companies like Memphis Meats.
• Prioritizes the founder and team composition, explicitly stating that who is behind the startup matters just as much as the product itself and sharing wisdom on how building a brand reputation is similar to earning a personal one.
• Demonstrates strong public support for portfolio partnerships, frequently celebrating specific milestones for brands like Drink Koia and Kidfresh Foods or highlighting the inclusion of AccelFoods partners in industry rankings.
• Values industry collaboration and the concept of coopetition, expressing enthusiasm for strategic alliances between different entities in the food investing space and viewing challenger brands as healthy for the ecosystem.